63 Building Hits 300K Visitors in 100 Days After Major Revamp

Seoul's iconic 63 Building reopened in June as a cultural and lifestyle hub after a major renovation, drawing 300,000 visitors in its first 100 days. The centerpiece is the new Pompidou Center Hanwha art museum, which pulls in up to 7,000 visitors daily with its inaugural cubism exhibition. The building also added 25 new food, beverage, and lifestyle brands, including international debuts like Island Vintage Coffee and Pierre Hermé Paris.