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PSY has been running Summer Swag since 2018, and it doesn't get smaller — it gets more elaborate. The premise has always been the same: PSY performs his catalog of hits outdoors while industrial-grade water cannons soak the audience. What started as a one-city event now moves across five Korean cities every summer and has traveled to markets outside Korea. For international visitors landing in Korea between July and August, Summer Swag is one of the defining summer experiences available anywhere in the country.What Actually HappensYou get soaked. Completely. The show uses fire hoses and water cannons directed at the crowd between and during songs, and the audience comes prepared — swimwear, old clothes, waterproof bags. PSY performs a multi-hour set pulling from across his catalog: Gangnam Style, That That, Gentleman, New Face, and deeper cuts depending on the night. Guest performers vary by city and date. The energy from the crowd side matches what comes from the stage.2026 Seoul DatesThe Seoul edition runs July 17–18 at Seoul Grand Park's outdoor performance grounds in Gwacheon, just south of Seoul. Seoul Grand Park is one of the country's largest public parks — the outdoor stage is purpose-built for large summer events and handles the full production scale the show requires.Full 2026 Korea TourSummer Swag 2026 runs across five cities: Uijeongbu (Jun 27), Daegu (Jul 4–5), Incheon (Jul 11), Seoul/Gwacheon (Jul 17–18), and Wonju (Jul 25). The Seoul dates are the flagship edition.What to BringWear clothes and footwear you genuinely don't mind ruining — you will be soaked from head to toe, without exception. Bring a dry change of clothes in a sealed waterproof bag. Bring two bags: one waterproof for valuables (phone, cash, ID), one dry-clothes bag. Towels are available to buy at the venue. Leave anything irreplaceable at your hotel.Getting ThereSeoul Grand Park is in Gwacheon, Gyeonggi-do — accessible directly from Seoul. Take subway Line 4 to Seoul Grand Park Station (서울대공원역), Exit 2. The outdoor performance grounds are a 10-minute walk from the station through the park entrance. Gwacheon is a short ride from central Seoul — Sadang Station to Seoul Grand Park is under 15 minutes on Line 4.TicketsTickets via Melon Ticket, Interpark, and YES24. Demand is high across all price tiers — set up accounts and payment methods in advance. The show is all-standing general admission at most sections.