← Back to Daily Brief
🎭 Culture
October 26, 2026

AIA Life Korea hosts K-pop concert drawing 7,000 fans

AIA Life Korea organized a star-studded K-pop concert at KINTEX in Goyang on Friday, pulling in about 7,000 attendees from Korea, Malaysia, the Philippines, and Singapore. The event featured top acts like ITZY, PSY, and Chung Ha, alongside Korean food and lifestyle activities. It's part of AIA's broader regional wellness and entertainment initiative to connect with customers across Asia.
Why It Matters
If you're in Korea, this shows how international companies blend business with cultural experiences, and it's a glimpse into Korea's soft power—K-pop draws crowds even at corporate events.
Read Source ← Back to Daily Brief