Banana Milk & Transit Cards: What Tourists Actually Buy First

Foreign visitors arriving at Incheon Airport are skipping the typical tourist purchases—their first stop is the convenience store for a Tmoney transit card and Binggrae banana milk. Banana milk sales jumped 43% year-over-year, with some travelers buying in bulk and creating DIY drinks like banana milk lattes at the store counter. It's become such a phenomenon that banana milk outsells everything except transit cards on arrival, then flips to top seller on the way out.