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🍜 Food
June 6, 2026

Buldak Gets a Spicy New Mascot: Meet Peppo the Flame Chick

Samyang Foods just launched Peppo, a fiery red chick mascot, to represent its massively popular Buldak noodle brand. This comes as Buldak hits a huge milestone: 10 billion servings sold globally since 2012. The company plans to use Peppo across products, merchandise, and digital content to turn Buldak into a full lifestyle brand.
Why It Matters
Buldak noodles are everywhere in Korea and a staple for expats and travelers—this rebrand signals the brand's global expansion plans and you'll see Peppo on store shelves, cafes, and online soon.
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