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October 20, 2026

Chiikawa animated movie becomes Korea’s box office darling

The Japanese animated film 'Chiikawa the Movie: The Secret of the Mermaid Island' is dominating Korea's box office, nearing 2 million admissions just three weeks after release. Young viewers are connecting with the cute but emotionally raw story of a timid creature struggling with money and job stress. The movie's merchandise has become so sought-after that fans are camping overnight and reselling items for 10 times their original price.
Why It Matters
If you're in Korea and want to catch what everyone's talking about, Chiikawa is the feel-good (yet relatable) alternative to heavier films — and understanding the hype helps you fit into local pop culture conversations.
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