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🍜 Food
August 23, 2026

Chuseok Gift Season Goes Luxe: $7,200 Wine Sets

Department stores and hotels are launching premium gift sets ahead of Chuseok (Sept 25), with luxury options like a 10 million-won wine pairing from Josun Hotels and high-end hanwoo beef sets. Retailers moved up their schedules because the holiday falls 11 days earlier this year. Discounts of up to 30% are available through early September.
Why It Matters
Understanding Chuseok gifting culture helps expats navigate Korean business etiquette and holiday shopping, plus you might spot deals on premium items.
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