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🍜 Food
August 22, 2026

Chuseok Gift Sets Hit New Heights With $7,200 Wine

South Korea's major department stores and luxury hotels are launching premium Chuseok gift sets this week, with price tags reaching up to $7,200 for wine pairings. The holiday falls 11 days earlier this year (Sept 25), pushing retailers to move up preorders and promotions. Luxury items include exclusive hanwoo beef, Hokkaido sea urchin, and rare wine collections, with discounts up to 65 percent on select items.
Why It Matters
If you're planning to give gifts during Chuseok or want to understand Korean gift-giving culture, knowing these luxury trends helps you navigate department stores and choose appropriate presents.
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