Decaf Coffee Booming in South Korea’s Caffeine-Crazy Culture

South Korea, where people drink an average of 416 cups of coffee yearly, is seeing decaf imports surge 21% this year—crossing 10,000 tons annually for the first time. The shift reflects growing health consciousness, with consumers ditching the evening caffeine jitters without abandoning their coffee ritual. Meanwhile, regular coffee imports are declining for the first time since peaking in 2022.