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July 18, 2026

Fendi Launches Chiuri’s Debut Collection in Seoul

Italian luxury brand Fendi held a launch event at their Seoul flagship store on Wednesday to celebrate creative director Maria Grazia Chiuri's first collection for the house. The 2026 fall-winter line, themed 'Less I, More Us,' features reimagined heritage pieces including the iconic Baguette handbag from 1997. K-pop and acting stars like Bang Chan and Ko Hyun-jung modeled the new designs at the Cheongdam-dong boutique.
Why It Matters
Luxury fashion launches in Seoul are major events that reflect Korea's status as a global fashion hub and offer insight into high-end shopping trends affecting expats and travelers.
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