← Back to Daily Brief
🍜 Food
June 26, 2026

Jinro’s K-pop bottles: soju meets global pop culture

HiteJinro just dropped limited-edition Chamisul Green Grape soju bottles with K-pop-themed labels featuring their mascot Dookkeobi reimagined as a K-pop star. The colorful bottles (green and pink designs) hit 21 overseas markets from late June through summer. It's a smart move to capitalize on K-pop's massive global fanbase and boost soju sales abroad.
Why It Matters
If you're buying duty-free gifts or exploring Korean drinks, these collectible bottles make great souvenirs and are trending on social media right now.
Read Source ← Back to Daily Brief