Justin Bieber Brings Fashion Brand Skylrk to Seoul’s Seongsu

Pop star Justin Bieber returned to Korea for the first time in 13 years, but this time he came as a businessman rather than a performer. He and wife Hailey arrived Friday to promote Skylrk, their fashion and lifestyle brand, which just opened a pop-up store in trendy Seongsu-dong. The couple was spotted on the rooftop of the store location, generating buzz across social media.