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October 24, 2026

Justin Bieber Returns to Seoul for Fashion Brand Skylrk Debut

Justin Bieber and wife Hailey touched down in Seoul Friday to launch Skylrk, his fashion and lifestyle brand, with a pop-up store opening in trendy Seongsu-dong. This marks the pop star's first visit to Korea in 13 years, though this time he's trading the concert stage for entrepreneur mode. The couple hit the ground running, already posing for photos on the store's rooftop and sharing snaps on social media.
Why It Matters
If you're in Seoul's Seongsu neighborhood or love celebrity spotting, know that Skylrk's pop-up store is worth checking out—plus it shows how international celebrities are increasingly investing in Korea's fashion and retail scene.
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