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May 29, 2026

K-beauty Brand Yepoda Opens First Asian Store in Seoul

Yepoda, a Korean beauty brand based in Berlin, is opening its first Asian flagship store in Seongsu-dong, Seoul this weekend. The two-story space features experiential retail with interactive installations, product testing zones, and a photo booth inspired by the brand's signature foam cleanser. The opening marks a symbolic homecoming as the company expands globally while celebrating its Korean roots.
Why It Matters
If you're into K-beauty or skincare, this new flagship store offers a unique shopping experience with hands-on product testing—perfect for finding your next favorite Korean skincare product.
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