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October 24, 2026

K/DA Virtual Group Returns, Riot Games Launches Korea Pop-Up Stores

Riot Games is bringing K/DA—a virtual K-pop girl group—back after 6 years, coinciding with the 2026 League of Legends World Championship starting October 15. They're partnering with major Korean retailers like Lotte, Uniqlo, 7-Eleven, and Olive Young to drop limited-edition merch, pop-up stores, and collab products. It's a huge push to blend esports, gaming, and K-pop culture in physical spaces across Korea.
Why It Matters
If you're into gaming, K-pop, or just exploring Korean pop culture, these pop-ups and collabs are popping up everywhere—perfect spots to grab exclusive merch and experience how Korea blends digital entertainment with real-world retail.
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