K-pop’s Next Big Thing: Meet the Rookie Groups to Watch

The next wave of K-pop rookies is making waves before even officially debuting. Groups like Wayf Boys are building massive fanbases through organic content—their Michael Jackson cover racked up 113,000 views in weeks and they hit 1 million social media followers already. Some are going the viral route while others have backing from major agencies, but the race for the next breakout act is definitely on.