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🍜 Food
September 10, 2026

Korea Promotes K-Food at Swiss Alpine Marathon

South Korea's agriculture ministry set up a K-food booth at Switzerland's prestigious Jungfrau Marathon, one of the world's top mountain races. They showcased healthy Korean products like kimchi, tofu snacks, and ginseng drinks aligned with Europe's wellness trend. Over 5,800 marathon participants and volunteers sampled Korean food during the event.
Why It Matters
Great example of Korean culture spreading globally—if you're proud of Korean food or curious about how it's marketed abroad, this shows K-food's growing appeal to international health-conscious consumers.
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