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🍜 Food
August 17, 2026

Korean Apples Hit Times Square Billboard in Viral Marketing Stunt

A Bonghwa County official personally paid to display Korean apples on a Times Square billboard in New York for just 15 seconds, featuring a cheeky message in Hangul. The ad ran hourly for 24 hours and quickly went viral on Korean social media. The playful tagline read: 'Bonghwa apples are tasty, but we don't advertise'—which apparently made the advertisement more memorable.
Why It Matters
It's a fun reminder that Korean regional products are getting international attention, and shows how creative marketing can bridge cultures—plus, if you love Korean apples, now you know where they're from.
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