Korean Rice Cakes Get a Modern Twist

Tteok, Korea's traditional rice cake, is getting reinvented with trendy flavors like pizza, chocolate, and fruit to appeal to younger generations. Pizza seolgi—a savory rice cake topped with mozzarella, pepperoni, and olives—has become a viral hit, with customers lining up at Seoul markets before 8:30 a.m. The affordable 2,000 won snack is breathing new life into traditional markets by attracting young people who might not otherwise visit.