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🍜 Food
October 3, 2026

Lotteria Celebrates 100 Years of Hangeul with Special Event

Fast food chain Lotteria is running a limited promotional event through October 11 to honor the 100th anniversary of Hangeul Day, Korea's alphabet celebration. Three Seoul locations will feature special designs showcasing Hangeul characters and Lotteria's own font stylized to represent different flavors. The campaign also includes exclusive Hangeul-themed merchandise for customers.
Why It Matters
It's a fun way to experience Korean cultural pride while grabbing a burger, and shows how major brands integrate Hangeul into modern life.
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