Namdaemun’s Viral Scarf Seller Becomes Social Media Star

A scarf vendor at Seoul's historic Namdaemun Market has blown up on social media thanks to his hilarious banter with customers. The guy, running a shop called Hanyangsa, sells six scarves for just 10,000 won and uses a witty sales pitch—jokingly telling customers the scarves aren't worth buying. His casual charm and Chungcheong dialect humor have turned him into an unexpected online celebrity.