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🍜 Food
June 2, 2026

Olive Young’s US debut draws massive crowds in California

Korean beauty retailer Olive Young opened its first US store in Pasadena, California on May 29, and it was an instant hit. Customers lined up 400 meters the day before opening, with skincare products (especially sunscreen and sheet masks) dominating first-day sales. The store's interactive features like skin analysis zones were particularly popular, signaling strong demand for K-beauty in America's largest cosmetics market.
Why It Matters
K-beauty's global popularity means better product selection and more familiar brands at physical stores across major US cities—good news if you're planning a trip or know people back home.
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