Pierre Herme Opens First Korea Flagship Cafe at 63 Building

French pastry legend Pierre Herme just opened its first standalone cafe in Korea at Seoul's 63 Building in Yeouido, stepping up from its previous department store pop-ups. The elegant space sits next to Centre Pompidou Hanwha and features the famous Ispahan macaron—a rose, lychee, and raspberry creation that's been popping up across Seoul's dessert scene. The cafe has a warm, gallery-like vibe with a circular counter, quality seating, and gift items, making it feel as much like an art experience as a pastry shop.