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🍜 Food
August 24, 2026

Pierre Herme Opens First Korean Cafe Flagship at 63 Building

The legendary French pastry chef Pierre Herme just opened his first Korea-exclusive cafe flagship at Seoul's 63 Building in Yeouido, moving beyond department store pop-ups. The store features his iconic creations like the Ispahan macaron (rose, lychee, raspberry) in a beautifully designed space with a circular counter, brass fittings, and generous seating. The location sits next to Centre Pompidou Hanwha, positioning the cafe as a cultural destination matching Herme's artistic approach to dessert.
Why It Matters
If you love French pastries or are exploring Seoul's food scene, this is a must-visit spot with world-class quality now directly accessible without shopping mall detours.
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