Samyang Foods Partners with Korea to Boost Tourism

Samyang Foods and South Korea's Culture Ministry signed a deal Friday to promote Korea to overseas travelers using the brand's massive global reach. The partnership leverages Samyang's wildly popular Buldak spicy noodles—which have a huge international fanbase—as a cultural bridge to attract visitors. By combining Samyang's marketing power with government tourism campaigns, both hope to turn K-food fame into actual tourist arrivals.