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🍜 Food
August 19, 2026

Samyang’s Buldak Noodles Hit Record Overseas Sales

Samyang Food just reported massive Q2 growth with 770.3 billion won in sales—up 39% year-over-year. Overseas sales hit a record 645.8 billion won, driven by Buldak's explosive popularity in the US, China, and Europe. The spicy noodle brand has sold over 10 billion units cumulatively, proving it's a global phenomenon.
Why It Matters
If you're in Korea and curious about Korean brands going global, or just love Buldak, this shows how a local product became an international success story worth following.
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