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🎭 Culture
June 29, 2026

Seoul Book Fair Opens as Reading Becomes Cool Again

Seoul's biggest book event kicked off Wednesday with 150,000 visitors expected through Sunday. The fair features 538 publishers from 18 countries and explores what it means to be human in the AI age, under the theme Homo Duduri. Young people in Korea are increasingly embracing reading as a lifestyle trend, making books fashionable again.
Why It Matters
If you're in Seoul this week, the book fair is a massive cultural event worth checking out—plus it shows how reading culture is thriving here despite tech competition.
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