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✈️ Travel
August 19, 2026

Seoul Lands 1,400-Person Indian Incentive Travel Group

A 1,400-member incentive travel group from Herbalife (nutrition company) is arriving in Seoul in three batches from Sept. 6-11, making it the second-largest such group from India to visit the city. Seoul beat out Georgia as the destination after two inspection trips showcased the city's tourism and MICE infrastructure. This follows HDFC Bank's 3,257-person visit in 2023, which was the largest group from India until now.
Why It Matters
Big international groups mean packed hotels, restaurants, and attractions — expect busier tourist spots and potential service surges in early September if you're traveling or working in hospitality.
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