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🎭 Culture
September 4, 2026

Seoul’s Art Fairs Draw Crowds but Slower Sales for Smaller Galleries

Frieze Seoul and Kiaf Seoul opened their doors this week at Coex, bringing together 308 galleries from around the world. Big-name galleries sold high-ticket pieces on preview day, but smaller dealers reported slower mornings. The two fairs have become Seoul's biggest annual art event, attracting celebrities, collectors, and top government officials.
Why It Matters
If you're into art or culture, these fairs are must-see events in Seoul's calendar, and understanding the vibe helps you plan visits and spot where the action really is.
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