Seoul’s New Souvenir Vending Machines Hit Fall Festivals

Seoul Tourism Organization just launched automated vending machines selling official Seoul souvenirs at two major fall festivals—the Seoul International Garden Show and the Seoul Light Hangang Bitseom Festival. Each machine stocks about 50 items from the Haechi & Soul Friends character line and Seoul My Soul brand, including figures, keychains, luggage tags, and magnets. This new format lets the city sell branded goods at temporary events without needing permanent retail space.