← Back to Daily Brief
🎭 Culture
November 15, 2026

Seoul’s Traditional Korean Drinks Festival Hits Record 142 Producers

South Korea's biggest festival for traditional alcoholic beverages kicked off Friday in Seoul with a record 142 producers showcasing rice wine, fruit wine, and distilled spirits. The three-day K-Sool Grand Festival at the aT Center expects around 30,000 visitors and features tastings, classes, and seminars aimed at helping producers expand internationally. The government is using the growing popularity of Korean food culture to boost overseas sales of these traditional drinks.
Why It Matters
If you're curious about Korean drinking culture or want to explore traditional beverages beyond typical restaurants, this festival is a major annual event showing what locals actually drink and how the industry is evolving.
Read Source ← Back to Daily Brief