Shin Ramyun Takes Over the Thames in London

Nongshim just floated a massive 6-meter-tall cup of Shin Ramyun down the Thames in London as part of a huge marketing push. The sculpture cruised past iconic spots like the London Eye and Big Ben, complete with giant chopsticks and steam effects. The campaign promotes unwinding with ramyeon after work and runs a scratch-card giveaway at UK retailers through October 31.