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The back streets running parallel to the main Garosu-gil strip — particularly the blocks between Apgujeong-ro and the rear alley one block west — hold the independent operators that existed before the main road became a brand showcase. Small architecture firms, independent menswear, natural wine bars, and a few concept cafes that operate out of converted ground-floor spaces with no exterior signage. The contrast with the polished Garosu-gil main street is significant; prices reflect the reduced foot traffic. Best explored on a weekday afternoon when the side streets are quiet enough to notice what's actually there.

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