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A tree-lined boulevard in Sinsa-dong that functions as Seoul's most curated street for independent fashion, café culture, and design. The central ginkgo-lined strip is flanked by boutiques from local designers, international concept stores, and some of Seoul's most photographed café interiors. Less crowded than Hongdae, more local in feel than Myeongdong. Side streets off the main strip — particularly toward Nonhyeon-ro — have the better restaurants. The street gets noticeably quieter on weekday mornings. Best visited on a weekend afternoon through early evening. Accessible from Sinsa station, exit 8.

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