Apgujeong-dong Rodeo Street Vintage Luxury District

📍 Apgujeong-dong, Gangnam-gu, Seoul

The original luxury district of Seoul where Korean celebrity culture first took root in the 1990s. Today the street mixes authentic luxury boutiques with small vintage stores that recirculate designer goods at discount. The Apgujeong Hyundai Department Store complex remains a destination for watching the Korean concept of luxury retail. The side streets reveal a food culture scene that predates the Gangnam hallyu wave.

Submitted by · 2026-04-25

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