The main Rodeo strip in Apgujeong has been taken over by global brands, but the streets running parallel one block east and west still hold a cluster of small commercial galleries and concept stores. Several show contemporary Korean painting and sculpture with no admission fee during opening hours. The best ones change exhibitions monthly and attract a regular crowd of Gangnam art collectors who do not advertise the fact. Wednesday afternoons tend to be quiet enough to actually talk to the gallerist.
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