Apgujeong Rodeo Hospital District (압구정 성형외과 거리)

The concentration of cosmetic surgery clinics in Apgujeong is one of the highest in the world — a physical manifestation of the Korean beauty industry that doesn't appear in standard travel guides. The surrounding area has developed a parallel ecosystem of recovery cafés, specialized pharmacies, and luxury accommodations designed for post-procedure patients. Understanding this district is inseparable from understanding contemporary Korean culture and the global reach of Korean aesthetic standards.

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