Apgujeong Rodeo Street
Seoul's original luxury fashion corridor, named after Beverly Hills Rodeo Drive during Korea's 1980s economic boom. The main strip runs between Apgujeong station and Cheongdam-dong, lined with flagship stores for Korean and international luxury brands. Hyundai Department Store anchors one end. The plastic surgery clinic density here is the highest in the country — this is the epicentre of Korea's cosmetic surgery industry, with waiting rooms visible from street level. Daytime is quieter; evenings and weekends draw younger fashion crowds. The side streets have more interesting independent boutiques than the main road.
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