Cheongdam Luxury Fashion District
The highest concentration of luxury flagship stores in Korea, compressed into a few blocks between Cheongdam-dong and Dosan-daero. Chanel, Dior, Louis Vuitton, and Bottega Veneta all operate flagship stores here — several were custom-designed by their respective house architects. The neighbourhood also has the densest cluster of serious art galleries in Seoul: PKM, Kukje, and Lehmann Maupin all have spaces within walking distance. K-entertainment agencies including SM and YG have their headquarters here, making it a low-key celebrity-spotting zone. Far less tourist-heavy than Myeongdong despite carrying equivalent or higher brand prestige.
"This place is waiting for its first photo.
If you've been here, share your view —
others would love to see it."
