The flower market running along the streets east of Jongno 5-ga station is the primary wholesale flower supply point for Seoul's florists, event planners, and the broader metropolitan area. The operation begins before dawn with delivery and wholesale trading; by mid-morning the retail section is accessible to individual buyers at prices significantly below conventional flower shops. The variety of cut flowers, potted plants, and dried botanical material available in a single block is unmatched anywhere else in Seoul. The surrounding Jongno 5-ga streets extend into traditional herb medicine supplies, preserved foods, and the seed and bulb markets that serve the gardening population.
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