SmallHappiness

In recent years, Korea’s MZ generation—a term combining Millennials (born 1981–1996) and Generation Z (born 1997–2010)—has emerged as the most influential consumer group, reshaping industries, markets, and cultural values. Known for their digital fluency, individualism, and pursuit of self-expression, they are driving a profound shift in how Koreans spend money. From luxury goods and resale…