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Insa-dong & Jongno — The Heart of Seoul Where Tradition and Modernity Coexist


Insadong and Jongno are the areas with the deepest history in Seoul, where traditional crafts, tea culture, and galleries are alive. Insadong: Insadong Main Street: shopping for traditional crafts, ceramics, hanbok accessories, brushes, ink stones and other traditional souvenirs. Galleries: small galleries in every alley and most offer free admission. Ssamziegil: a complex cultural space in Insadong with independent brands and experiential workshops. Traditional tea houses: chrysanthemum tea, jujube tea, omija tea — ideal for experiencing Korean tea culture. Jongno: Pimat-golmok alley: where Joseon Dynasty officials rode their horses