Insadong and Jongno are the areas with the deepest history in Seoul, where traditional crafts, tea culture, and galleries are alive. Insadong: Insadong Main Street: shopping for traditional crafts, ceramics, hanbok accessories, brushes, ink stones and other traditional souvenirs. Galleries: small galleries in every alley and most offer free admission. Ssamziegil: a complex cultural space in Insadong with independent brands and experiential workshops. Traditional tea houses: chrysanthemum tea, jujube tea, omija tea — ideal for experiencing Korean tea culture. Jongno: Pimat-golmok alley: where Joseon Dynasty officials rode their horses