The Hampyeong Butterfly Festival is one of Korea’s most distinctive regional festivals, held in Hampyeong, South Jeolla Province during peak butterfly emergence season (April 22 – May 11). The festival celebrates the town’s role as a center for butterfly ecology, with live butterfly exhibitions, caterpillar observation programs, botanical gardens, and educational displays about Korea’s native butterfly species. The butterfly release ceremonies — where thousands of butterflies are released in a cloud of wings — are the signature moments of the festival.
The festival is a genuinely educational and visually unusual experience, particularly appealing for families and anyone interested in natural history. The exhibition tents house live butterfly habitats where visitors can walk among hundreds of flying specimens. The surrounding Hampyeong wetland and botanical area is beautiful in spring. Food stalls and folk performances add to the atmosphere. The festival draws visitors specifically because nothing quite like it exists elsewhere in Korea.