Pepero Day is observed annually on November 11 in Korea. The date (11/11) resembles the shape of Pepero sticks, a popular chocolate-covered biscuit snack. The tradition began in the 1990s and quickly evolved into a nationwide commercial and social celebration.

On this day, friends, classmates, couples, and coworkers exchange Pepero as a gesture of affection, friendship, or appreciation. Retailers and convenience stores promote special packaging and limited-edition products leading up to the date.

Unlike official national holidays, Pepero Day is not a public holiday. Schools and businesses operate as usual. However, it has strong cultural visibility, particularly among teenagers and young adults, and generates significant seasonal retail activity.

For international readers, Pepero Day is comparable to Valentine’s Day in terms of gift exchange culture, though it is more casual and commercially driven. It reflects Korea’s modern consumer culture and social gifting trends.

Observance Information

Name: Pepero Day
Date: November 11, 2026
Type: Commercial / Cultural Observance
Public Holiday: No
Theme: Gift Exchange & Social Celebration
Observed By: Republic of Korea