Apgujeong Rodeo Street (압구정 로데오거리)

Korea's original luxury fashion street still anchors the Apgujeong identity even as the money has moved further south. The main rodeo strip has the designer boutiques and flagship stores; the lanes behind it have independent vintage shops, concept stores, and the mid-tier restaurants that the styling and beauty industry crowd actually eats at. Older, calmer, and more expensive than Garosu-gil — a different mood entirely.

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