Jeil Pyeonghwa Market in the Dongdaemun fashion district is one of the older wholesale garment buildings in the complex and operates on a different schedule to the retail-facing towers nearby. The wholesale floors sell directly to market operators and boutique buyers in minimum quantities, but individual retail purchases are common in many stalls. The building is most active from late evening through the early morning hours — the wholesale fashion trade operates overnight. Daytime visits find a quieter but still functional operation. The product mix leans toward women's fashion at lower price points than the more design-oriented buildings in the wider Dongdaemun complex.
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