SM Entertainment SMTOWN (SM타운 청담)

The SMTOWN building in Cheongdam functions as the public-facing commercial hub of SM Entertainment — four floors of K-pop merchandise, a performance area, a cafe, and a museum section documenting the label's history. On weekends, fans from across the region line up along the street outside before the building opens. The merchandise selection changes regularly and includes limited items not available elsewhere. The ground-floor glass facade means the activity inside is visible from the street at all hours.

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