K-pop Seoul Holy Land Pilgrimage Guide

If you’re a K-pop fan, there are must-visit spots in Seoul. SM·YG·HYBE headquarters HYBE Building (Yongsan): BTS’s agency. HYBE INSIGHT exhibition hall operates on the first floor. Admission fee required. Pre-reservation recommended. SM Entertainment (Seongsu): Building exterior photo zone. Near SM official store. YG Entertainment (Hapjeong): Near Hapjeong Station. Exterior photo zone. Official artist stores SM Official Store (COEX Artium): Purchase latest merchandise. HYBE (Weverse) Store: Possible to purchase online and pick up in-store. K-pop specialty shops: Several locations in Hongdae and Myeongdong. Various artist merchandise sold. Live music broadcast recordings KBS Music Bank, MBC Show! Music Core, SBS Inkigayo: Fri·Sat·Sun