Apgujeong Seoganbi (서서갈비)

A charcoal-grilled marinated galbi restaurant that has operated in Apgujeong since the Rodeo Street era of the 1990s. The space, the menu, and the way the ajeumma runs the grill have not changed in three decades — which is exactly why regulars keep returning. The coal smoke and the sweet-savory sauce hit you before you find the door. No reservation system, no social media presence, no sign in English. Lunch queue starts forming around noon on weekends.

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